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KFC has been an extensive advertiser since the establishment of the first franchise in 1952. Founder Harland Sanders initially developed his "Colonel" persona as a low-cost marketing tool. The Colonel image is still used extensively in the chain's advertising. The chain is well known for the "finger lickin' good" slogan, which originated in 1956. ==Colonel Sanders== Colonel Sanders was a key component of KFC advertising until his death in 1980. He made several appearances in various B movies and television programs of the period, such as ''What's My Line?'' and ''I've Got a Secret''. Jack Massey described him as "the greatest PR man I have ever known". Franchisee Dave Thomas credited Sanders' appeal to the fact that he "stood for values that people understood and liked". Since his death Sanders has remained as a key symbol of the company; an "international symbol of hospitality". In 1994, KFC hired actor Henderson Forsythe to portray the Colonel in a television campaign entitled "The Colonel's Way". The $18.4 million campaign from Young & Rubicam used black and white visuals.〔 (Abstract only)〕 The campaign was deemed unsuccessful and was ended.〔 From May 1998, an animated version of the Colonel, "boisterously" voiced by Randy Quaid, was used for television advertisements.〔 (Via HighBeam)〕 KFC chief concept officer Jeff Moody said they "provide a fresh way to communicate our relevance for today's consumers".〔 The animated Colonel was dropped in 2001 in the US, and in 2002 in the UK. In 2012, a UK advertisement entitled "4000 cooks" featured an actor made up to resemble Sanders. Beginning in May 2015, Darrell Hammond began playing a live-action Colonel Sanders in KFC commercials, later being replaced by Norm Macdonald. The ubiquity of Sanders has not prevented KFC from introducing a mascot aimed at children. "Chicky", a young animated chicken, was first introduced in Thailand in the 1990s, and has since been rolled out across a number of markets worldwide, mostly in Asia and South America. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「KFC advertising」の詳細全文を読む スポンサード リンク
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